In 2006, Judith Silva de López, who was a 57-year-old Venezuelan cosmetologist and manualist, specialized in the formulation of cosmetic products, and experienced in the distribution of raw materials for the chemical and pharmaceutical industry, had the concern to create a brand of personal care products of artisanal elaboration.
She resorted to his son Luis López Silva, with extensive experience in sales and marketing in the areas of telecommunications and mass market, to conceptualize the brand and products. López leaves his job at the most important Venezuelan consumer company to join the project full time. This is how Harmonía was born under the concept of a brand of personal care products made by hand to be marketed in its own stores. The first products included Body Wash, Moisturizing Lotion, Scrub and Splash.
Judith Silva dies in a tragic traffic accident in 2007, and the project is paralyzed for a couple of years. His son resumed the project in 2009 and gives a twist to the initial concept, towards the industrialized manufacturing of own brands that could be marketed in many different ways. Learn about our incredible and inspiring story told in detail by one of its protagonists.